How to attract new followers on Facebook? I am sick and tired of seeing so many tips to attract more Facebook that look like “suggest to friends”, “hold a contest” or “post on Twitter”. Facebook is the one telling you to suggest your page to friends as soon as you have your page live; you don’t need a Social Media Specialist to tell you this.
Holding contests might be a good step for you, but it might give you even more headaches than you can handle – don’t do it right from the beginning or you might end up attracting the wrong people. Check regulations, find ideas, look for showcases and most importantly understand your target and only then, if you still want to, go for it.
Promoting the FB page on Twitter is ok but won’t gain too many followers except if you have a really big community on Twitter and just starting on Facebook…, which is a bit improbable. I am not saying don’t do it, but do it just from time to time. Each social network is different and you don’t want to share all you Facebook posts on Twitter or vice versa or you’ll just make beginners’ mistakes. And you have an image to maintain, don’t you?
The truth is that there’s no secret recipe, no magic spell and no overnight success. You have to put in time, effort and money. But when you do it right, you have a community that will never let you down and won’t go to competition just because they received a new T-shirt.
1. Engage with your audience on other Facebook pages
If you have collaborators with similar audience or even magazines that reach your target, get in touch with them. You can do it directly, or you can just be there to provide relevant content and tips. Need more details? Let’s get more specific. Log in with your business page, like the relevant pages and check them daily. Like and share their posts when they’re relevant to your target and comment when you have something valuable to say. But please don’t spam them; otherwise you’ll do more harm than good.
2. Make it easy for people to follow you
It happened so many times to read a blog article, like it and want to follow the brand on Facebook or Twitter, but the Follow buttons were out of my reach. It happened the same with subscribing to the newsletter. So I just left without following them. Put your social media buttons and share plugins where people can see them right away. Just make it easy for your readers to follow you.