11 Social Media content tips for hoteliers

It’s summer, the holiday season is at its peak and hotels are probably full, but what about the off-season? What do you do to keep your guests keep coming and attract new ones? If you own a hotel, B&B, resort or even an Airbnb apartment, you might want to check if you are already applying some of these ideas. And if you are not, keep in mind that your competition might and could steal your guests.

 

Did you know that?

– 2/3 people share their travel dreams on Social Media

– Over 50% of people are inspired to book by their friends’ pictures

– Over 70% of people share content while on holidays.

– Over 50% like pages to a specific destination

 

Take advantage of these numbers and reach your audience with nice surprises.

 

1. Talk about the surrounding

You don’t always have to talk about your hotel or resort. You’ll run out of ideas anyway, so use that empty space as an opportunity. Tell a story about the mountains, the seaside, horse rides, surfing experience etc. Tell your potential guests what is happening around and at least one of the activities might attract them. The room booking comes after. Remember that your place is not necessarily the reason people come to that city/town or island, but the place itself. The environment is the one that attracts people and your job is to make that experience even more pleasant; the complete package. Once you do that, their whole memory of the vacation will include your place too.

Office to travel - Malta surroundings

 

2. Share events

You have to be up-to-date with all the events that are happening. A concert, a festival or a competition will bring people into town. So why don’t you tell them about it and create the whole pack? You could even have some kinds of arrangements that can attract people to stay at your hotel. For example, maybe an international artist is performing in your city, but your hotel is too far away, comparing to your competition. Offer your guests a free ride to the concert and promote it.

 

 

3. Forget the stock photos

Yes, some of you will be outraged. I am not talking about not using them at all in Social Media, no matter the business, but you are not promoting utopic ideas or untouchable services. Show your guests what’s waiting for them, details, views, food and all that can be found at your hotel. Hire a great photograph and let him do the magic. It would be great if you could have him or her every week to capture new things, but you can also can have a complete photoshoot once per season, to emphasize the fall’s colors, the clear water or the Christmas decorations.

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5 things you need to know about Larnaca, Cyprus

Perfect weather, golden beaches, welcoming people and history; all on a small and amazing island. Looking for a new travel destination that fits this description? Stick around and you’ll get some travel ideas and useful tips.

This is Larnaca. A small city in Cyprus with only 80 k inhabitants that welcome you to step on their beach and be part of their exquisite story.

Just 15 minutes away from the airport, a small and warm city will appear before your eyes.

Office to travel - Larnaca boardwalk

Larnaca, Cyprus

 

  1. Larnaca accommodation

Larnaca offers luxurious all-inclusive hotels but also perfect deals for a low budget traveler. Petrou Bros Hotel Apartments, Eleonora Hotel Apartments and Frangiorgio Hotel apartments are just a few of the places you can check.

Want to be surrounded by small cafes and restaurants but still just a few minutes away from the beach? Any of these options will fulfill this desire.

For more low-budget alternatives, check out the smaller ones and don’t be fooled by the map (as I was), because many of the hotels and hostels are really close to the beach, since the city is relatively small. If you are not in hurry, you can book a room in off-season when prices are even better, the weather is good (a minimum of 16C reached in winter) and the town so peaceful.

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5 Social Media Ideas For Your Hotel Marketing Strategy That Can Double Your Income

I just came back from one of my travels and I found myself again in a hotel marketing industry that seems to have forgotten that social media should be part of their strategy. I know this is not your case. But exactly because you probably know by now that social media shouldn’t be left out, I want to help you stand out with minimum effort.

If you already have a nice hotel, great staff and a lovely view, this article is for you. Marketing strategy can become a problem if you’ve been in this business for a long time. And believe me. I’ve seen this. Because things are not as they used to be. Things are changing, the internet is a must have nowadays for reservations, when 57 % of all travel reservations are made on the internet and 65% of same hotel reservations are made from a smartphone. This is huge.

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But what can you do to refresh your marketing strategy and bring more guests? When social media is not a one-way communication anymore, your guests can have a great input. So, I have 5 smart, innovative and really simple ideas for you. Not to mention cost effective.

 

1. Give your guests FREE WIFI… and benefit from it
Have you recently checked your Facebook newsfeed? Or your Instagram account? These days, social media is filled with holiday pictures that make the ones at home green with envy. It’s the WOE (word of eye), the new WOM (word of mouth). It’s the perfect opportunity to give your guests all the tools to promote you for FREE and make their friends want to come to your hotel.

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