It’s summer, the holiday season is at its peak and hotels are probably full, but what about the off-season? What do you do to keep your guests keep coming and attract new ones? If you own a hotel, B&B, resort or even an Airbnb apartment, you might want to check if you are already applying some of these ideas. And if you are not, keep in mind that your competition might and could steal your guests.
Did you know that?
– 2/3 people share their travel dreams on Social Media
– Over 50% of people are inspired to book by their friends’ pictures
– Over 70% of people share content while on holidays.
– Over 50% like pages to a specific destination
Take advantage of these numbers and reach your audience with nice surprises.
1. Talk about the surrounding
You don’t always have to talk about your hotel or resort. You’ll run out of ideas anyway, so use that empty space as an opportunity. Tell a story about the mountains, the seaside, horse rides, surfing experience etc. Tell your potential guests what is happening around and at least one of the activities might attract them. The room booking comes after. Remember that your place is not necessarily the reason people come to that city/town or island, but the place itself. The environment is the one that attracts people and your job is to make that experience even more pleasant; the complete package. Once you do that, their whole memory of the vacation will include your place too.
2. Share events
You have to be up-to-date with all the events that are happening. A concert, a festival or a competition will bring people into town. So why don’t you tell them about it and create the whole pack? You could even have some kinds of arrangements that can attract people to stay at your hotel. For example, maybe an international artist is performing in your city, but your hotel is too far away, comparing to your competition. Offer your guests a free ride to the concert and promote it.
3. Forget the stock photos
Yes, some of you will be outraged. I am not talking about not using them at all in Social Media, no matter the business, but you are not promoting utopic ideas or untouchable services. Show your guests what’s waiting for them, details, views, food and all that can be found at your hotel. Hire a great photograph and let him do the magic. It would be great if you could have him or her every week to capture new things, but you can also can have a complete photoshoot once per season, to emphasize the fall’s colors, the clear water or the Christmas decorations.