How To: Your Holiday Social Media Strategy In 11 Steps

The shopping season is here and your brand should not only hit people’s consideration lists but also make it under their Christmas trees. So, is your company ready for the holidays?

Whether you own a travel agency, a mobile app or a beauty store, don’t ignore the boost social media can give to your sales.

Check out these 11 steps that will help you drive sales this year and put you ahead of your competition.

holiday Social Media strategy

1. Review your last year data and adapt
Don’t know where to start? Take a look in the past; at what you did last year. Whether it worked or not, take those numbers and play with them. See what people loved, what brought you more sales and adapt. If you didn’t have any strategy last Christmas, it’s time to build your way to the customers’ present boxes.

 

2. Set your goals
Without clear goals in mind you can’t know if you’ve succeed. Set realistic goals and plan accordingly. You want 15% increase in sales, sell a specific product or double your revenue; it’s your choice, but remember that you have to invest a proportional amount of time and/or money.

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