I just came back from one of my travels and I found myself again in a hotel marketing industry that seems to have forgotten that social media should be part of their strategy. I know this is not your case. But exactly because you probably know by now that social media shouldn’t be left out, I want to help you stand out with minimum effort.
If you already have a nice hotel, great staff and a lovely view, this article is for you. Marketing strategy can become a problem if you’ve been in this business for a long time. And believe me. I’ve seen this. Because things are not as they used to be. Things are changing, the internet is a must have nowadays for reservations, when 57 % of all travel reservations are made on the internet and 65% of same hotel reservations are made from a smartphone. This is huge.
But what can you do to refresh your marketing strategy and bring more guests? When social media is not a one-way communication anymore, your guests can have a great input. So, I have 5 smart, innovative and really simple ideas for you. Not to mention cost effective.
1. Give your guests FREE WIFI… and benefit from it
Have you recently checked your Facebook newsfeed? Or your Instagram account? These days, social media is filled with holiday pictures that make the ones at home green with envy. It’s the WOE (word of eye), the new WOM (word of mouth). It’s the perfect opportunity to give your guests all the tools to promote you for FREE and make their friends want to come to your hotel.