Why I decided to launch a digital marketing agency with a team of digital nomads

the smmile - the social media mile

Some businesses are built from a passion or innovation, others from great ideas, or from the wish of providing services for the market’s needs. Or maybe for some it is just the natural step to take, but most of the new businesses are created from the desire of making more money. Or maybe it’s a mix of those reasons. As it was my case. After working in press, advertising and in different companies, combining economic and advertising studies with work experience as an employee, freelancer and consultant, I decided to take it to the next level and put all my know-how into practice for higher purposes. A project that I believe in and provides some real value for all the parts involved.

So, I decided to create a digital marketing agency that provides tailored services to international clients, while opening the door to working with amazing digital nomads professionals. Why I am telling you this?

Personally, I would like to see more stories like this. I want to know what drives people to create a business and why they chose that idea over another.

So these are my reasons:

 

The rise of the digital nomad lifestyle

I truly believe that the number of people who chose to work while traveling will grow. Even if it’s not a lifestyle for everyone, there are lots of people who are thinking right this second about how they could create a nomad lifestyle while earning at least as much as they earn in their corporate job. Maybe even when they read this article.

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5 ways Blab can help you grow your business

To Blab or not to Blab? We can see almost everyday new apps, ideas and trends that more or less try to cover our needs. Three months ago another one was born. Is it just a trend or could it be the future? I guess time will decide but I would bet some money on its success. Being already a Periscope fan, I didn’t think I would get hooked, but I have to admit that it’s kind of addictive.

 

But what is Blab?

It could be the next big thing. It’s a live broadcasting app that allows you to join conversations with various people on different topics. You could say it’s similar to Periscope or Meerkat, but it has the advantage of jumping on a broadcast even if this is not your “blab” and go live. The admin can let 3 other people in and talk about the chosen topic, so if you ask to join, that could be you.

 

Blab - join screen

Live Blab

 

Something interesting is that broadcasts can be scheduled. This way your followers know when you’ll be live and can plan the day accordingly, if they really want to see you. You might want to do that, because compared to scopes that usually take between 5 and 40 minutes, Blab broadcasts can go on for hours.

 

Schedule a Blab

Schedule a Blab

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How to find clients as a freelancer

Your decision is made: you want to become a freelancer, so I am not going to give reasons to follow this path or not, I will not show you how to write a compelling email, nor will I give you different utopic ideas on how to become rich as a freelancer. I’ll just share with you my top 3 ways to find clients after trying lots of ways and coming down to this short list.

Lately I heard this question more often than I used to. Maybe more and more people want to become freelancers or maybe they are just curious. Whatever the reason, it made me decide to share my experience with the ones who need advices and directions on how to find clients when you choose the rocky road.

dreamstime_s_8082220

Yes, it’s hard(er) to find work when you are a freelancer. Being used to having all the clients brought to you by your employer, now you are facing the harsh reality of being on your own. It’s not that you aren’t good at what you do; you might be the best, but since nobody knows about you, it’s not easy to prove it.

When I became a freelancer I read a lot of articles on this subject and some of them helped while others… were there just to make the article look bigger, I guess. So, I won’t bore you with long lists. Instead, let’s see what have worked for me so far.

1. Recommendations
I am not a big fan of the saying “good things come to those who wait”. I think it’s a big mistake. Good things will come to you only if you do something about it; you take action and make things happen. In this particular case, it’s a mix of the two. Most of my clients came through recommendations – ex-colleagues who knew my work, friends, ex-collaborators and later on, ex-clients (the project based ones).

I know; you’ll say that people will get to know your work later on, but what do you do in your first week as a freelancer, cause you have no background. True and false at the same time. You have no experience as a freelancer, but you definitely had a job before, had collaborators and people who know what you are capable of. So, in the first days, you could just concentrate on calling people you know and drop the bomb: I’m a freelancer now, I have decided to take it on my own, I am confident and I am open to new contracts. In case you need my services, you know where to find me. Simple as that.

I have to admit that every time someone comes to me and says that X recommended me, I have an overwhelming feeling; it’s more than just the money that will come and it’s beyond the pleasure and excitement of working on a new project (I have that thrill all the time); it’s the recognition that I made a client happy and he’s willing to recommend my work to his friends, colleagues or business partners. It’s a big thing and I totally understand it and appreciate it.

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How To: Your Holiday Social Media Strategy In 11 Steps

The shopping season is here and your brand should not only hit people’s consideration lists but also make it under their Christmas trees. So, is your company ready for the holidays?

Whether you own a travel agency, a mobile app or a beauty store, don’t ignore the boost social media can give to your sales.

Check out these 11 steps that will help you drive sales this year and put you ahead of your competition.

holiday Social Media strategy

1. Review your last year data and adapt
Don’t know where to start? Take a look in the past; at what you did last year. Whether it worked or not, take those numbers and play with them. See what people loved, what brought you more sales and adapt. If you didn’t have any strategy last Christmas, it’s time to build your way to the customers’ present boxes.

 

2. Set your goals
Without clear goals in mind you can’t know if you’ve succeed. Set realistic goals and plan accordingly. You want 15% increase in sales, sell a specific product or double your revenue; it’s your choice, but remember that you have to invest a proportional amount of time and/or money.

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