Why I decided to launch a digital marketing agency with a team of digital nomads

the smmile - the social media mile

Some businesses are built from a passion or innovation, others from great ideas, or from the wish of providing services for the market’s needs. Or maybe for some it is just the natural step to take, but most of the new businesses are created from the desire of making more money. Or maybe it’s a mix of those reasons. As it was my case. After working in press, advertising and in different companies, combining economic and advertising studies with work experience as an employee, freelancer and consultant, I decided to take it to the next level and put all my know-how into practice for higher purposes. A project that I believe in and provides some real value for all the parts involved.

So, I decided to create a digital marketing agency that provides tailored services to international clients, while opening the door to working with amazing digital nomads professionals. Why I am telling you this?

Personally, I would like to see more stories like this. I want to know what drives people to create a business and why they chose that idea over another.

So these are my reasons:

 

The rise of the digital nomad lifestyle

I truly believe that the number of people who chose to work while traveling will grow. Even if it’s not a lifestyle for everyone, there are lots of people who are thinking right this second about how they could create a nomad lifestyle while earning at least as much as they earn in their corporate job. Maybe even when they read this article.

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10 tips to attract new Facebook fans (and the ugly traps)

Office to travel - 10 tips to attract facebook fans 2How to attract new followers on Facebook? I am sick and tired of seeing so many tips to attract more Facebook that look like “suggest to friends”, “hold a contest” or “post on Twitter”. Facebook is the one telling you to suggest your page to friends as soon as you have your page live; you don’t need a Social Media Specialist to tell you this.

Holding contests might be a good step for you, but it might give you even more headaches than you can handle – don’t do it right from the beginning or you might end up attracting the wrong people. Check regulations, find ideas, look for showcases and most importantly understand your target and only then, if you still want to, go for it.

Promoting the FB page on Twitter is ok but won’t gain too many followers except if you have a really big community on Twitter and just starting on Facebook…, which is a bit improbable. I am not saying don’t do it, but do it just from time to time. Each social network is different and you don’t want to share all you Facebook posts on Twitter or vice versa or you’ll just make beginners’ mistakes. And you have an image to maintain, don’t you?

The truth is that there’s no secret recipe, no magic spell and no overnight success. You have to put in time, effort and money. But when you do it right, you have a community that will never let you down and won’t go to competition just because they received a new T-shirt.

 

1. Engage with your audience on other Facebook pages

If you have collaborators with similar audience or even magazines that reach your target, get in touch with them. You can do it directly, or you can just be there to provide relevant content and tips. Need more details? Let’s get more specific. Log in with your business page, like the relevant pages and check them daily. Like and share their posts when they’re relevant to your target and comment when you have something valuable to say. But please don’t spam them; otherwise you’ll do more harm than good.

 

2. Make it easy for people to follow you

It happened so many times to read a blog article, like it and want to follow the brand on Facebook or Twitter, but the Follow buttons were out of my reach. It happened the same with subscribing to the newsletter. So I just left without following them. Put your social media buttons and share plugins where people can see them right away. Just make it easy for your readers to follow you.

 

How to Instantly Have Better Relationships With Other People – The GIVE Framework with Comfort Zone Crusher

Posted by OFFice to Travel on Sunday, October 4, 2015

 

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How to use social media to travel on a budget

Want to travel on a budget or even better, with no money at all? There are ways and social media can help you. There are so many travel bloggers that can teach you how to do it, but I hope I can give you a few more ways, that could suit you better. Firstly you Read more about How to use social media to travel on a budget[…]

5 ways Blab can help you grow your business

To Blab or not to Blab? We can see almost everyday new apps, ideas and trends that more or less try to cover our needs. Three months ago another one was born. Is it just a trend or could it be the future? I guess time will decide but I would bet some money on its success. Being already a Periscope fan, I didn’t think I would get hooked, but I have to admit that it’s kind of addictive.

 

But what is Blab?

It could be the next big thing. It’s a live broadcasting app that allows you to join conversations with various people on different topics. You could say it’s similar to Periscope or Meerkat, but it has the advantage of jumping on a broadcast even if this is not your “blab” and go live. The admin can let 3 other people in and talk about the chosen topic, so if you ask to join, that could be you.

 

Blab - join screen

Live Blab

 

Something interesting is that broadcasts can be scheduled. This way your followers know when you’ll be live and can plan the day accordingly, if they really want to see you. You might want to do that, because compared to scopes that usually take between 5 and 40 minutes, Blab broadcasts can go on for hours.

 

Schedule a Blab

Schedule a Blab

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11 Social Media content tips for hoteliers

It’s summer, the holiday season is at its peak and hotels are probably full, but what about the off-season? What do you do to keep your guests keep coming and attract new ones? If you own a hotel, B&B, resort or even an Airbnb apartment, you might want to check if you are already applying some of these ideas. And if you are not, keep in mind that your competition might and could steal your guests.

 

Did you know that?

– 2/3 people share their travel dreams on Social Media

– Over 50% of people are inspired to book by their friends’ pictures

– Over 70% of people share content while on holidays.

– Over 50% like pages to a specific destination

 

Take advantage of these numbers and reach your audience with nice surprises.

 

1. Talk about the surrounding

You don’t always have to talk about your hotel or resort. You’ll run out of ideas anyway, so use that empty space as an opportunity. Tell a story about the mountains, the seaside, horse rides, surfing experience etc. Tell your potential guests what is happening around and at least one of the activities might attract them. The room booking comes after. Remember that your place is not necessarily the reason people come to that city/town or island, but the place itself. The environment is the one that attracts people and your job is to make that experience even more pleasant; the complete package. Once you do that, their whole memory of the vacation will include your place too.

Office to travel - Malta surroundings

 

2. Share events

You have to be up-to-date with all the events that are happening. A concert, a festival or a competition will bring people into town. So why don’t you tell them about it and create the whole pack? You could even have some kinds of arrangements that can attract people to stay at your hotel. For example, maybe an international artist is performing in your city, but your hotel is too far away, comparing to your competition. Offer your guests a free ride to the concert and promote it.

 

 

3. Forget the stock photos

Yes, some of you will be outraged. I am not talking about not using them at all in Social Media, no matter the business, but you are not promoting utopic ideas or untouchable services. Show your guests what’s waiting for them, details, views, food and all that can be found at your hotel. Hire a great photograph and let him do the magic. It would be great if you could have him or her every week to capture new things, but you can also can have a complete photoshoot once per season, to emphasize the fall’s colors, the clear water or the Christmas decorations.

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How to find clients as a freelancer

Your decision is made: you want to become a freelancer, so I am not going to give reasons to follow this path or not, I will not show you how to write a compelling email, nor will I give you different utopic ideas on how to become rich as a freelancer. I’ll just share with you my top 3 ways to find clients after trying lots of ways and coming down to this short list.

Lately I heard this question more often than I used to. Maybe more and more people want to become freelancers or maybe they are just curious. Whatever the reason, it made me decide to share my experience with the ones who need advices and directions on how to find clients when you choose the rocky road.

dreamstime_s_8082220

Yes, it’s hard(er) to find work when you are a freelancer. Being used to having all the clients brought to you by your employer, now you are facing the harsh reality of being on your own. It’s not that you aren’t good at what you do; you might be the best, but since nobody knows about you, it’s not easy to prove it.

When I became a freelancer I read a lot of articles on this subject and some of them helped while others… were there just to make the article look bigger, I guess. So, I won’t bore you with long lists. Instead, let’s see what have worked for me so far.

1. Recommendations
I am not a big fan of the saying “good things come to those who wait”. I think it’s a big mistake. Good things will come to you only if you do something about it; you take action and make things happen. In this particular case, it’s a mix of the two. Most of my clients came through recommendations – ex-colleagues who knew my work, friends, ex-collaborators and later on, ex-clients (the project based ones).

I know; you’ll say that people will get to know your work later on, but what do you do in your first week as a freelancer, cause you have no background. True and false at the same time. You have no experience as a freelancer, but you definitely had a job before, had collaborators and people who know what you are capable of. So, in the first days, you could just concentrate on calling people you know and drop the bomb: I’m a freelancer now, I have decided to take it on my own, I am confident and I am open to new contracts. In case you need my services, you know where to find me. Simple as that.

I have to admit that every time someone comes to me and says that X recommended me, I have an overwhelming feeling; it’s more than just the money that will come and it’s beyond the pleasure and excitement of working on a new project (I have that thrill all the time); it’s the recognition that I made a client happy and he’s willing to recommend my work to his friends, colleagues or business partners. It’s a big thing and I totally understand it and appreciate it.

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5 Social Media Ideas For Your Hotel Marketing Strategy That Can Double Your Income

I just came back from one of my travels and I found myself again in a hotel marketing industry that seems to have forgotten that social media should be part of their strategy. I know this is not your case. But exactly because you probably know by now that social media shouldn’t be left out, I want to help you stand out with minimum effort.

If you already have a nice hotel, great staff and a lovely view, this article is for you. Marketing strategy can become a problem if you’ve been in this business for a long time. And believe me. I’ve seen this. Because things are not as they used to be. Things are changing, the internet is a must have nowadays for reservations, when 57 % of all travel reservations are made on the internet and 65% of same hotel reservations are made from a smartphone. This is huge.

DSCN5762

But what can you do to refresh your marketing strategy and bring more guests? When social media is not a one-way communication anymore, your guests can have a great input. So, I have 5 smart, innovative and really simple ideas for you. Not to mention cost effective.

 

1. Give your guests FREE WIFI… and benefit from it
Have you recently checked your Facebook newsfeed? Or your Instagram account? These days, social media is filled with holiday pictures that make the ones at home green with envy. It’s the WOE (word of eye), the new WOM (word of mouth). It’s the perfect opportunity to give your guests all the tools to promote you for FREE and make their friends want to come to your hotel.

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10 qualities your Social Media Manager must have

Qualities? What qualities? Isn’t a Social Media Manager that girl who posts cute pictures on Facebook and cat videos on YouTube?

Brand Managers and company owners who think like that are in big trouble. When you have a business to handle, the last thing you want to do is leave an amateur to manage your social accounts. And because you have other priorities, administrating this area by yourself is not an option either. You need a good person to take care of your image in the online environment.

Even though 10 years ago this job was inexistent, nowadays it’s one of the most popular. But just like in any other job, you need experience and a good understanding of the business. When a common idea is that a person who spends a few fours per day on Facebook can become a Social Media Manager, how can you decide who’s the right person for your company?

Remember just that this “one” will reflect your brand’s image in the online medium, on the social networks, where your audience is spending time.

So, these are the qualities your future Social Media Manager should possess:

1. Passionate
This is not a 9-5 job. Most people treat it like it is but if you want to do it good, you need to invest time. So, make sure that your future Social Media Manager really loves this job and he or she is not there just to spend some time on Facebook while being paid.

 

2. Analytic
It’s not all beautiful words, love for the community and brand; it’s also a business with goals and targets; we need to see the ROI. A Social Media Manager has to analyze the data, make reports and see if the KPIs are being met. Moreover, he should understand the numbers and adapt the future direction based on what the data shows.

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How To: Your Holiday Social Media Strategy In 11 Steps

The shopping season is here and your brand should not only hit people’s consideration lists but also make it under their Christmas trees. So, is your company ready for the holidays?

Whether you own a travel agency, a mobile app or a beauty store, don’t ignore the boost social media can give to your sales.

Check out these 11 steps that will help you drive sales this year and put you ahead of your competition.

holiday Social Media strategy

1. Review your last year data and adapt
Don’t know where to start? Take a look in the past; at what you did last year. Whether it worked or not, take those numbers and play with them. See what people loved, what brought you more sales and adapt. If you didn’t have any strategy last Christmas, it’s time to build your way to the customers’ present boxes.

 

2. Set your goals
Without clear goals in mind you can’t know if you’ve succeed. Set realistic goals and plan accordingly. You want 15% increase in sales, sell a specific product or double your revenue; it’s your choice, but remember that you have to invest a proportional amount of time and/or money.

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