10 tips to attract new Facebook fans (and the ugly traps)

Office to travel - 10 tips to attract facebook fans 2How to attract new followers on Facebook? I am sick and tired of seeing so many tips to attract more Facebook that look like “suggest to friends”, “hold a contest” or “post on Twitter”. Facebook is the one telling you to suggest your page to friends as soon as you have your page live; you don’t need a Social Media Specialist to tell you this.

Holding contests might be a good step for you, but it might give you even more headaches than you can handle – don’t do it right from the beginning or you might end up attracting the wrong people. Check regulations, find ideas, look for showcases and most importantly understand your target and only then, if you still want to, go for it.

Promoting the FB page on Twitter is ok but won’t gain too many followers except if you have a really big community on Twitter and just starting on Facebook…, which is a bit improbable. I am not saying don’t do it, but do it just from time to time. Each social network is different and you don’t want to share all you Facebook posts on Twitter or vice versa or you’ll just make beginners’ mistakes. And you have an image to maintain, don’t you?

The truth is that there’s no secret recipe, no magic spell and no overnight success. You have to put in time, effort and money. But when you do it right, you have a community that will never let you down and won’t go to competition just because they received a new T-shirt.

 

1. Engage with your audience on other Facebook pages

If you have collaborators with similar audience or even magazines that reach your target, get in touch with them. You can do it directly, or you can just be there to provide relevant content and tips. Need more details? Let’s get more specific. Log in with your business page, like the relevant pages and check them daily. Like and share their posts when they’re relevant to your target and comment when you have something valuable to say. But please don’t spam them; otherwise you’ll do more harm than good.

 

2. Make it easy for people to follow you

It happened so many times to read a blog article, like it and want to follow the brand on Facebook or Twitter, but the Follow buttons were out of my reach. It happened the same with subscribing to the newsletter. So I just left without following them. Put your social media buttons and share plugins where people can see them right away. Just make it easy for your readers to follow you.

 

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5 Social Media Ideas For Your Hotel Marketing Strategy That Can Double Your Income

I just came back from one of my travels and I found myself again in a hotel marketing industry that seems to have forgotten that social media should be part of their strategy. I know this is not your case. But exactly because you probably know by now that social media shouldn’t be left out, I want to help you stand out with minimum effort.

If you already have a nice hotel, great staff and a lovely view, this article is for you. Marketing strategy can become a problem if you’ve been in this business for a long time. And believe me. I’ve seen this. Because things are not as they used to be. Things are changing, the internet is a must have nowadays for reservations, when 57 % of all travel reservations are made on the internet and 65% of same hotel reservations are made from a smartphone. This is huge.

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But what can you do to refresh your marketing strategy and bring more guests? When social media is not a one-way communication anymore, your guests can have a great input. So, I have 5 smart, innovative and really simple ideas for you. Not to mention cost effective.

 

1. Give your guests FREE WIFI… and benefit from it
Have you recently checked your Facebook newsfeed? Or your Instagram account? These days, social media is filled with holiday pictures that make the ones at home green with envy. It’s the WOE (word of eye), the new WOM (word of mouth). It’s the perfect opportunity to give your guests all the tools to promote you for FREE and make their friends want to come to your hotel.

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How To: Your Holiday Social Media Strategy In 11 Steps

The shopping season is here and your brand should not only hit people’s consideration lists but also make it under their Christmas trees. So, is your company ready for the holidays?

Whether you own a travel agency, a mobile app or a beauty store, don’t ignore the boost social media can give to your sales.

Check out these 11 steps that will help you drive sales this year and put you ahead of your competition.

holiday Social Media strategy

1. Review your last year data and adapt
Don’t know where to start? Take a look in the past; at what you did last year. Whether it worked or not, take those numbers and play with them. See what people loved, what brought you more sales and adapt. If you didn’t have any strategy last Christmas, it’s time to build your way to the customers’ present boxes.

 

2. Set your goals
Without clear goals in mind you can’t know if you’ve succeed. Set realistic goals and plan accordingly. You want 15% increase in sales, sell a specific product or double your revenue; it’s your choice, but remember that you have to invest a proportional amount of time and/or money.

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