Qualities? What qualities? Isn’t a Social Media Manager that girl who posts cute pictures on Facebook and cat videos on YouTube?
Brand Managers and company owners who think like that are in big trouble. When you have a business to handle, the last thing you want to do is leave an amateur to manage your social accounts. And because you have other priorities, administrating this area by yourself is not an option either. You need a good person to take care of your image in the online environment.
Even though 10 years ago this job was inexistent, nowadays it’s one of the most popular. But just like in any other job, you need experience and a good understanding of the business. When a common idea is that a person who spends a few fours per day on Facebook can become a Social Media Manager, how can you decide who’s the right person for your company?
Remember just that this “one” will reflect your brand’s image in the online medium, on the social networks, where your audience is spending time.
So, these are the qualities your future Social Media Manager should possess:
This is not a 9-5 job. Most people treat it like it is but if you want to do it good, you need to invest time. So, make sure that your future Social Media Manager really loves this job and he or she is not there just to spend some time on Facebook while being paid.
It’s not all beautiful words, love for the community and brand; it’s also a business with goals and targets; we need to see the ROI. A Social Media Manager has to analyze the data, make reports and see if the KPIs are being met. Moreover, he should understand the numbers and adapt the future direction based on what the data shows.