10 qualities your Social Media Manager must have

Qualities? What qualities? Isn’t a Social Media Manager that girl who posts cute pictures on Facebook and cat videos on YouTube?

Brand Managers and company owners who think like that are in big trouble. When you have a business to handle, the last thing you want to do is leave an amateur to manage your social accounts. And because you have other priorities, administrating this area by yourself is not an option either. You need a good person to take care of your image in the online environment.

Even though 10 years ago this job was inexistent, nowadays it’s one of the most popular. But just like in any other job, you need experience and a good understanding of the business. When a common idea is that a person who spends a few fours per day on Facebook can become a Social Media Manager, how can you decide who’s the right person for your company?

Remember just that this “one” will reflect your brand’s image in the online medium, on the social networks, where your audience is spending time.

So, these are the qualities your future Social Media Manager should possess:

1. Passionate
This is not a 9-5 job. Most people treat it like it is but if you want to do it good, you need to invest time. So, make sure that your future Social Media Manager really loves this job and he or she is not there just to spend some time on Facebook while being paid.

 

2. Analytic
It’s not all beautiful words, love for the community and brand; it’s also a business with goals and targets; we need to see the ROI. A Social Media Manager has to analyze the data, make reports and see if the KPIs are being met. Moreover, he should understand the numbers and adapt the future direction based on what the data shows.

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No traveler should miss these 10 types of mobile apps

There are people who love apps, people who don’t see the point of using them and others who just don’t care. I am a true believer in efficiency and efficacy. And everything that can make me save time and make things better automatically enters my list.

It’s the same situation with apps. There are those apps that don’t live more than one day on my phone and there are apps that stuck with me from day one. All of these don’t just rescue time and save money, but help me travel faster (when I want to) and better.

1. Wake up in the nicest way

Yes, some of us (maybe most of us) have a problem with waking up early. Moreover, when you are a freelancer and work till late, mornings can become a challenge sometimes. I discovered this app when I needed to work mornings and take some time to walk around the new city in the evenings. Otherwise, what’s the purpose of traveling if you can’t afford to enjoy the NEW? Sleep as Android app calculates your cycles of sleep and wakes you up in the optimal moment. Moreover, it tracks your sleep and you can see a lot of details and features, including your level of snoring. 🙂

 

2. Communication is important

Either I am traveling or working from my office, I always need to talk to my friends and clients. And the best way for me to save money and time is texting them viaWhatsapp and calling them on Viber or Skype. You probably already use these apps, but I need to mention them since I use them everyday.

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How To: Your Holiday Social Media Strategy In 11 Steps

The shopping season is here and your brand should not only hit people’s consideration lists but also make it under their Christmas trees. So, is your company ready for the holidays?

Whether you own a travel agency, a mobile app or a beauty store, don’t ignore the boost social media can give to your sales.

Check out these 11 steps that will help you drive sales this year and put you ahead of your competition.

holiday Social Media strategy

1. Review your last year data and adapt
Don’t know where to start? Take a look in the past; at what you did last year. Whether it worked or not, take those numbers and play with them. See what people loved, what brought you more sales and adapt. If you didn’t have any strategy last Christmas, it’s time to build your way to the customers’ present boxes.

 

2. Set your goals
Without clear goals in mind you can’t know if you’ve succeed. Set realistic goals and plan accordingly. You want 15% increase in sales, sell a specific product or double your revenue; it’s your choice, but remember that you have to invest a proportional amount of time and/or money.

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